CMP Media Launches Suite of Sales Lead Development and Database Marketing Solutions

CMP Media has announced the launch of a new suite of sales lead development and database internet marketing solutions. The suit will provide 18 million online records.

The source of the database includes print subscribers, e-mail subscribers, online registrants, face-to-face and online event attendees.

Bill Amstutz, senior vice president of Audience Marketing and Development, said: "The combination of our demographics, psychographics and observed behavior allows us to glean remarkable insights about the technology market. The more we know about our audience -- the buyers of technology -- the more value we can deliver to our customers -- the sellers of technology." [source]

He added: "We believe this is the most comprehensive business media database in the world."

CMP Media has also launched a suite of database marketing products including data licenses, data appends, site profiles and prospect dossiers.